1. A Team of Digital Marketing Experts
No one marketer is going to be an expert in all things.
Our collective experience provides a knowledge base that would be difficult (and costly — more on that later) to build in-house.
“As the marketing and PR director, I can only wear so many hats, but I really look to [9 Clouds] as being my digital marketing experts.“– Julia Yoder, Brookings Health System
When your agency can test tactics across different locations and platforms, you’re getting strategy based on informed data.
Agency partners also have special access to firsthand information from the major players, like Google and Facebook.
If you run your ads in-house, your marketing budget alone isn’t big enough to justify access to an individual account rep. No shade on your budget, but individual marketers just don’t hit Google’s radar.
An agency, however, has the power of its collective ad spend, which gets us access to personalized reps. Why? If 9 Clouds started to see poor performance on Facebook across all our clients and decided it wasn’t a useful platform, Facebook would lose money from our whole portfolio.
It’s in the best interest of Facebook and Google to provide us access to a rep who can help us deliver the best results for our clients. This manifests as faster support, early access to important information, and account recommendations from inside experts.
Of course, in-house marketers can create and execute an effective strategy. But the risk is an internal team who knows a little about a lot of things, trying to cover every aspect of digital without the time to research industry trends.
2. Lower Cost in the Long Run
Remember when I said we’d come back to the cost of an in-house team?
Let’s dive in.
Hiring a full in-house marketing team to cover every service area you need to stay competitive in your market isn’t cheap. On top of the very basic costs of salary, taxes, and benefits, you need to factor in professional development and the subscriptions and tools needed for digital marketing.
When you hire a marketing agency, you don’t have to carry the overhead of conferences, Adobe InDesign, MacBooks, and Clif Bars.
9 Clouds client Julia Yoder said it best:
“I don’t have the budget to hire 13 people to work for me, so that’s why I work with 9 Clouds. They’ve consistently shown that they’re able to provide me the data and the information that I need, as well as the skill set and expertise, where I don’t have the budget to go out and hire a huge staff of my own.”
A marketing agency can certainly seem more expensive when you’re looking at it as a vendor. But if you consider its partnership as an employee (one with many heads and lots of knowledge), you see a much better ROI with an agency than with an in-house team.