A backlink (also called an inbound link) is a link that comes from another website to yours. Visually, the link could be placed in a text, on an image, or as a button — as long as the source is a different website, all of these connections count as backlinks. In SEO, backlinks are very important because they are one of the most important ranking factors for every major search engine out there.
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Earning high-quality backlinks is probably the most challenging part of SEO.
That’s because a link to another website is more than just a link — it’s a vote of confidence, a recommendation, a way for publishers to say to their readers: “Here’s a source I trust. Go check it out yourself.”
It’s incredibly difficult to get that kind of endorsement, especially for small businesses or startups. But if you want to boost your SEO performance, you need to make sure you consistently earn high-quality backlinks to your website, better and faster than your competition.
In fact, while there are 200 known Google ranking factors, backlinks counts as one of the top eight most important ranking factors for Google search.
As an SEO strategist specifically focusing on link building at HubSpot, I’m no stranger to the challenge of finding high-quality sources that will link back to your site. To help you improve your company’s SEO ranking, I’ve cultivated this list of 11 creative and unique ways to earn backlinks in 2019.
- Reclaim Unlinked Mentions
- Get Contextual Links
- Get ‘Best X’ List Mentions
- Become a Source for Other Publishers
- Reach Out to Journalists
- Update Old Content
- Build Free Tools
- Publish Ultimate Guides
- Use Images to Earn Links & Mentions
- Use Directories (yes, Directories!)
- Use the Broken Link Building Method